SEO & Traffic Management

SEO is the art of designing/devolping a website into a "Search Engine Friendly" one. That is, search engines such as Google are better able to "crawl" the site. In the end this translates into better rankings. In theory.

Lets say for instance that you have an online shop, while the product descriptions do offer a bit of content for Google to crawl, it's not much. In this case, it's important to have other sites linking to a particular product or page in order for Google to view it as "important".

Many companies get that part right, however many, in an effort to provide "cheaper than the rest" pricing and marketing resort to spamming links over the internet in an attempt to get the site listed higher in Google. While this will work for a short time, eventually the forums, message boards and community portals will delete the spam and the end result will be that you end up right back where you started.

The correct way of marketing a website can vary greatly, there is no one size fits all solution, every client is unique. Our general findings are that content based websites have better results with increasing content and message board postings (Actual postings, not a robot spamming it). And that store front websites are usually best off with posting on related forums and PPC advertising. Posting on related forums of course requires that you learn a bit about the subject and actually contribute to the discussions on the forum in question. We become more of a representative of the company rather than just a simple ad publishing firm in this aspect of things.

Please feel free to Contact us if you have any questions or would like to discuss an upcoming marketing project.


Related: Content Creation (Article Writing) Related: SEO Professional Package